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Commercials from Longmont Astroturf Group

If your community considers building its own broadband network, don't be surprised to see ads like these two from the recent Longmont referendum in Colorado.

When Chattanooga was starting to build its network, Comcast bought 2600 ads, similar in substance to these, to scare people into opposing the project. Fortunately, the tactic backfired due to the Chattanooga utility's excellent reputation in the community.

Here are two of the videos that ran in Longmont as part of the $300,000 campaign of lies run by incumbent groups (leading to this hilarious response after the election).

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LUS Fiber Testimonials and a Radio Ad

Scott Olivier is one of several people originally from Lafayette to return to Lafayette to take advantage of the their incredible community fiber network. He has done a series of short testimonials about LUS Fifber (embedded below).

We have covered similar testimonial from other community broadband networks and I think they are an easy way any community can begin marketing itself. Network supporters must also help out though - embedding the videos, spreading them with social media, and otherwise making sure the videos get distributed.

Below those testimonials is one of LUS Fiber's radio ads. It took me a little bit to understand exactly what they were getting at with the commercial - I think it could use a little more work. Remember, having the best network is not enough, you have to find ways of breaking through to citizens and motivating them to take the time to switch providers -- which is always a hassle.

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Someone in Longmont Kicks Comcast While Down

Shortly after Longmont voters chose self-reliance despite Comcast's $300,000 campaign of lies to sway the referendum, some anonymous citizen placed the following ad in the local paper.  Cheeky.

Neener neener neener

Longmont Votes Again, Comcast Breaks Spending Record Opposing Referendum

Today is election day in Longmont, Colorado -- tomorrow we will find out if Comcast's record-breaking campaign of lies has scared enough voters to prevent the community from using its infrastructure to encourage broadband competition.

It looks like Comcast will break the $300,000 mark, funneling the money through the Colorado Cable Telecommunications Association. Two years ago, it spent over $245,000 in a similar effort -- setting the record for most amount spent on a local election in Longmont. Comcast and its anti-competition allies will spend approximately 10x as much as the total amount spent on the entire mayoral campaign. All to stop the city from having an alternative to the cable/DSL duopoly.

In a recent news story about the absurd spending level, the present Mayor struck an indifferent tone:

“It doesn't really matter at this stage of the game,” Baum said. “It's going to the electorate. The electorate will vote. And we will know on Tuesday how they voted – if they believe a $300,000 ad campaign, or if they believe the people they've entrusted their votes to.”

Both incumbents and challengers in the City Council race have unanimously endorsed 2A over the course of the campaign.

The Boulder Weekly has even weighed in on Comcast's campaign of lies and misinformation, tying it to their efforts two years ago:

logo-boulder-weekly.png

In 2009, a similar campaign called “No Blank Check” was bankrolled to the tune of nearly $250,000, primarily by the telecommunications industry. That campaign, which was successful in defeating the measure, was labeled as misleading by city officials because it claimed money would be taken from police and firefighters to fund city telecommunications services.

“It was actually just the opposite of what No Blank Check was saying,” Tom Roiniotis, director of Longmont Power and Communications, told Boulder Weekly this summer. “They were saying we were going to have to lay off police and firefighters. Nothing could be further from the truth. … In fact, telecommunications would actually generate money for those departments. But they had models dressed up as firefighters, looking very sad.”

When we say that this campaign is orchestrated by Comcast, we should be clear -- virtually no one in Longmont opposes the 2A ballot initiative. And no one running for office opposes it! See the Boulder Weekly discussion about their support for 2A:

But we — along with every Longmont City Council member and candidate who responded to a Boulder Weekly questionnaire — agree that the city should be able to use its own network, despite the corporate powers’ concerns about losing market share to a new competitor. Taxpayers have already invested in this network and should benefit from it. We strongly urge a YES vote on Longmont Ballot Question 2A.

The Times-Call also supports the measure. Just how unanimous is the support? Consider this report from Longmont's Future:

At an event at Silver Creek High School last night, according to the Times-Call,
"Carroll and Levison were joined onstage by Mayor Bryan Baum and his challenger Dennis Coombs, at-large candidate Ron Gallegos, Ward 1 candidate Suzzanne Painter and Ward 3 Councilman Sean McCoy.

One question, on Ballot Question 2A, drew immediate solidarity from the panel.
"Everyone, on three, say yes or no on 2A," Baum told the other candidates with a grin. "One, two, three ..."

"YES!" they all echoed.

"That is the one thing we all agree on," Baum said."

You can listen to a local radio story about the referendum here or at the bottom of this page, where it is embedded for the future.

Comcast's campaign of lies has gone so far as to take out a full-page ad inventing a story of impropriety, accusing the City of somehow colluded with Alcatel-Lucent to scam the public.

Anti-2A scare tactic

The Times-Call looked into the allegations and found nothing but smoke and mirrors -- exactly the tactics of bait-and-switch you would expect from an out-of-town astroturf campaign:

A group against Longmont Ballot Question 2A claims city officials coordinated a push for the issue with telecom company Alcatel-Lucent, a claim the city denied, saying that early email contacts with the company were taken far out of context.

The opposition group Look Before We Leap said the charge would be part of their advertising against 2A as the election campaign enters its final week. The group spent about $2,800 to look through city emails related to the ballot question, which, if passed, would lift state restrictions on how Longmont can use a fiber-optic loop it built in 1997.

The group's findings included three messages from an Alcatel-Lucent representative offering information and suggestions for a supportive campaign to Mayor Bryan Baum and Longmont Power & Communications director Tom Roiniotis. All three were sent before Aug. 23, the date the City Council put the question on the ballot, after which city staff could not be involved for or against the issue, though elected officials could.

...

Roiniotis called the charges ridiculous and said there was no relationship. He said he had received many "sales calls" from telecommunications companies interested in Longmont's fiber system; the main difference here, he said, was the offer of help.

"I made it perfectly clear to them that they could do anything they wanted to do, but that the city could not be involved in advocating for it," he said. He also noted that the city had been aware of much of the information sent by Alcatel-Lucent since 2009, the last time Longmont tried a ballot issue to lift the restrictions.

....

In the email messages, Jennie Burgoz of Alcatel-Lucent offered contacts and information related to successful municipal telecommunications campaigns in Chattanooga and Bristol, Tenn. She also suggested ideas such as "tricking out" Baum's campaign vehicle as a mobile fiber vehicle and working with attorney and advocate Jim Baller, who was familiar with a similar campaign in Illinois.

Comcast's "Look Before We Leap" group has even attacked the actual grassroots pro-2A groups for how little they have spent!: [from the same article as above]

Merritt said he also had concerns that there had been no reporting by Longmont's Future, a pro-2A website. That amused its proprietor, Jonathan Rice, who is the only person operating the site.

"It's not really so much a group as it is 'me,'" Rice said. Between a couple of Times-Call ads and the website, he said, he had spent $353.

"I don't have $300,000 to work with ," he said. "So I'll do my $300 and see how that goes."

Rice has invested in an online pro-2A ad on the local newspaper's website.

Pro Longmont 2A ad

Some of the pro-2A folks have responded to these trumped-up charges with the following press release:

$297,000 On A Local Election? Isn't That A Little Crazy?

Look Before We Leap - a front group for the Colorado Cable Telecommunications Association - continues to block Longmont's efforts to partner with private industry.

In a new twist on the saga of Ballot Question 2A, which would re-establish Longmont's right to partner with private industry to use its fiber-optic ring, Comcast-sponsored group 'Look Before We Leap' has now spent over $297,000 (http://www.ci.longmont.co.us/city_clerk/election/candidates/documents/LB...) on robo-calls, door-knockers, and most recently a full-page ad in the local Daily Times-Call to mock the city's efforts to partner with private employers.

The city of Longmont, which attempted to win the valuable gigabit network from Google last year, is prevented by state law from using its fiber-optic network without a voter referendum. That is what is on the ballot this November 1st - with Comcast's monopoly over telecommunications at risk.

In recent public comments by Google VP of Access Services Milo Medin, he specifically identified political hurdles such as these as a cause for automatically removing cities from consideration. As Google reviews additional cities to partner with, Longmont will continue to be disqualified if Question 2A does not pass.

Question 2A specifically supports the City working “either directly or indirectly with public or private sector partners.”

"Look Before We Leap have tried to pretend that this is a grassroots effort," said Jonathan Rice, editor of the pro-2A website longmontsfuture.com

"But the truth is that not one single donation over $50 has been declared by the front group... other than those of the Colorado Cable Telecommunications Association."

The organization has spent more than ten times what the rest of Longmont's elections put together will spend, and flies in the face of elected public officials' opinion.

"Every single candidate for office and every incumbent, in every race, supports this measure," continued Rice. "But Comcast and its friends are more interested in profit than progress, and continue to run a smear campaign to spread misinformation and outright lies - they recently posted Mayor Baum's name as an opponent of 2A when he is actually a vociferous supporter."

With Longmont reeling from the loss of hundreds of local jobs over the last few months, it could badly use a shot in the arm from a major employer - but without 2A passing, that won't be Google.

"We tried our darnedest to get them to come here," said Rice. "But without access to the fiber optic ring, they just couldn't quite bring themselves to be part of Longmont's future."

Question 2A is a battle between the rights of citizens and local businesses versus the desire of out-of-town corporate interests to maximize profits at their expense.

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More Testimonials for Chattanooga Community Fiber

Chattanooga's publicly owned EPBFi advanced broadband network has produced a series of testimonials from people that have switched to their services from the national incumbent providers. We recently wrote about the importance of documenting these stories and wanted to again highlight some of the videos they have produced and released.

Time and time again, we hear that the community fiber network delivers faster speeds, lower prices, higher reliability, and much, much better customer service.

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Chattanooga Creates Subscriber Testimonials for City Owned Broadband

Chattanooga, with the nation's fastest citywide broadband network, offers lessons to many other communities who have built or are building their own networks. Chattanooga is regarded as one of the most successful muni networks in terms of a smooth operation with good advertising and a great back office approach.

They are documenting (with video) the stories of both residents and businesses that have switched to their services from incumbents like AT&T and Comcast (two of the most powerful companies in the US). Below, we include two of our favorites in the series.

This should be an extremely effective form of advertising for community networks -- harnessing the enthusiasm and local attributes of the network. Making these videos available on sharing sites like Vimeo or YouTube allows supporters to embed them in their blogs and share with friends and family.

Quite frankly, these testimonials are not hard to do (hire a local videographer that has experience with lighting and recording good sound) and should be one of the first approaches used by community networks to spread the word. If local thought leaders and small business owners can participate, so much the better.

Wired West has also created a video composed of interviews with people discussing the need for better broadband. These videos are compelling - I hope we see more of them from more communities.

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Lafayette's LUS Fiber Creates Videos, YouTube Channel

Lafayette's publicly owned FTTH network has created a YouTube channel featuring a commercial aimed at residential subscribers (in 15, 30, and 60 second spots) as well as a longer video aimed at increasing economic development.  Both are embedded below.  

These are "no-brainer" marketing techniques that every community should have at a minimum to promote their services.

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Lafayette to Kick Off Advertising Efforts

John at Lafayette Pro Fiber posted about an upcoming Lafayette TV ad. Apparently, this is an advance copy. It emphasizes the ways in which LUS differs from privately owned networks.

Community networks, no matter how technically superior to incumbent offerings, must have an outreach or advertising strategy. Having the best network does little good if few people know about it.

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Salisbury FTTH Network to Launch by End of Summer

The Salisbury, North Carolina, municipal fiber-to-the-home network is set to start offering services this summer. This article in the Salisbury Post provides an update on the situation:

City officials have targeted May 31 as the completion date for fiber-optic cable installation, with the network going citywide by Aug. 1.

As with several other publicly owned networks, they will be promoting the network with a mobile trailer that will demonstrate the technology to people at block parties and other gatherings around the community.

The mobile trailer will feature computer stations and a living room setting featuring everything the city's fiber-optic cable service offers.

"We can roll it into neighborhoods, have small block parties and have people see what a difference it provides," said Mike Crowell, the city's broadband services director.

Monticello Advertisement

FiberNet Monticello put one of their advertisements on YouTube.

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