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LUS Fiber Testimonials and a Radio Ad

Scott Olivier is one of several people originally from Lafayette to return to Lafayette to take advantage of the their incredible community fiber network. He has done a series of short testimonials about LUS Fifber (embedded below).

We have covered similar testimonial from other community broadband networks and I think they are an easy way any community can begin marketing itself. Network supporters must also help out though - embedding the videos, spreading them with social media, and otherwise making sure the videos get distributed.

Below those testimonials is one of LUS Fiber's radio ads. It took me a little bit to understand exactly what they were getting at with the commercial - I think it could use a little more work. Remember, having the best network is not enough, you have to find ways of breaking through to citizens and motivating them to take the time to switch providers -- which is always a hassle.

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Community Fiber in Virginia Offers Wi-Fi to Festival Folks

Bristol, Virginia, holds a unique place in the heart of community broadband advocates because it was the first muni broadband network to provide triple-play services over a full fiber-optic network (OptiNet). It is well known among NASCAR aficionados for the Bristol Motor Speedway as well. What I didn't know, prior to my visit to Bristol this week, is that it is also home to a music festival celebrating the community's important contributions to country music.

The second page of the Fall Newsletter from Bristol Virginia Utilities [pdf] discusses how BVU's OptiNet has built a Wi-Fi network downtown to offer free connectivity to festival-goers. But it doesn't end there - they also provided laptops and HDTV to those who wanted to hang out.

From the newsletter:

BVU offers Wi-Fi at Music Festival

At the 2011 Bristol Rhythm & Roots Festival, BVU set up the “BVU Pavilion,” a temporary technology hotspot. The pavilion offered free WiFi Internet, public laptops, as well as high-definition televisions and seating to festival guests throughout the entire weekend.

In addition to the BVU Pavilion, housed in downtown Bristol VA, BVU also installed equipment to provide WiFi Internet access throughout the twin city’s downtown areas. The access was a huge plus for users of mobile devices such as smart phones. Users could download festival applications like artist schedules, stage maps and more.

“As our second year providing this service, we knew people would be looking for us again. This is simply a gift to our city,” explains Gail Childress of BVU. “We are avid supporters of making our community a great place to live and visit. This complimentary service is just one way that we can say ‘Welcome’ to our visitors and ‘Thank you’ to our full-time residents.”

“BVU has been great to work with,” says Leah Ross, Executive Director for Rhythm & Roots. “This allows our fans to check their email, log onto Facebook or Twitter, blog about the festival or just surf the Internet. It’s really a win-win for everyone.”

Rhythm & Roots guests who prefer to use their own laptops or devices found available space within the pavilion to sit and log on. If guests came without a computer, laptops were available for use within the facility.

BVU personnel staffed the facility all weekend to answer questions and keep things running smoothly.

BVU is proud to step up for this community ensuring that both locals and visitors receive the best service for the second year running.

Because BVU has wired the whole community with fiber-optics, offering Wi-Fi is much easier. A significant difficulty in blanketing areas with Wi-Fi is the backhaul that takes the wireless traffic back to the central office and then out to the greater Internet. With fiber everywhere, the backhaul problem is solved.

Kutztown Encourages Citizens to Keep Money in Community

When I visited Hometown Utilicom in Kutztown, Pennsylvania, I snapped this photo of a sign they have posted in their office to remind people how supporting the local network helps the local economy.  Not a very good photo, I'm afraid, but it conveys the message.

Hometown Utilicom Marketing

More Testimonials for Chattanooga Community Fiber

Chattanooga's publicly owned EPBFi advanced broadband network has produced a series of testimonials from people that have switched to their services from the national incumbent providers. We recently wrote about the importance of documenting these stories and wanted to again highlight some of the videos they have produced and released.

Time and time again, we hear that the community fiber network delivers faster speeds, lower prices, higher reliability, and much, much better customer service.

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Chattanooga Creates Subscriber Testimonials for City Owned Broadband

Chattanooga, with the nation's fastest citywide broadband network, offers lessons to many other communities who have built or are building their own networks. Chattanooga is regarded as one of the most successful muni networks in terms of a smooth operation with good advertising and a great back office approach.

They are documenting (with video) the stories of both residents and businesses that have switched to their services from incumbents like AT&T and Comcast (two of the most powerful companies in the US). Below, we include two of our favorites in the series.

This should be an extremely effective form of advertising for community networks -- harnessing the enthusiasm and local attributes of the network. Making these videos available on sharing sites like Vimeo or YouTube allows supporters to embed them in their blogs and share with friends and family.

Quite frankly, these testimonials are not hard to do (hire a local videographer that has experience with lighting and recording good sound) and should be one of the first approaches used by community networks to spread the word. If local thought leaders and small business owners can participate, so much the better.

Wired West has also created a video composed of interviews with people discussing the need for better broadband. These videos are compelling - I hope we see more of them from more communities.

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Is Lafayettte Community Broadband Doing OK or Great?

Lafayette Doing OK, Doubles Capacity for Promotion

John at Lafayette Pro Fiber recently updated us all on LUS Fiber's financials. According to John, LUS Fiber is doing OK, not great, in its FTTH offering (probably the best deal in the nation for fast, affordable, and reliable connections). In reading deeper, it is clear that the impact of the community network on the public is GREAT, not just ok.

From John's writeup:

LUS estimates that the citizens of the community have saved 5.7 million dollars—in part direct saving from LUS' cheaper phone, video, and internet services and in part as a consequence of Cox lowering its prices and giving out special rates. Those special rates were discussed in the meeting with Huval pointing out that Cox had petitioned for and received permission to treat Lafayette as a "competitive" area. That meant that Cox could offer special deals to Lafayette users and, as we all know, has offered cuts to anyone who tries to leave. Those "deals." as Huval pointed out to Patin don't include the rural areas of the parish where Cox has no competition.

But it doesn't end there. LUS Fiber, due to anti-competitive laws pushed through the state's legislature to handicap public providers, is actually subsidizing the City -- providing more benefits to everyone, even those who do not subscribe to the network.

Again it all goes back to the (un)Fair Competion Act. One of the things in that act a concession that LUS Fiber would be able to borrow from LUS' other utilities just like any other corporation could set up internal borrowing arrangements. This is not a subsidy, it's a loan—with real interest. One of the efforts to raise an issue by Messrs Patin and Theriot centered around "imputed" taxes. Those are extra costs that Cox and ATT got the state to require that LUS include in order to force LUS to raise their price to customers (you!) above the actual cost. (Yes, really. See this. The idea was that LUS should have to pretend to pay taxes that it doesn't actually pay when setting its pricing—and include those fake costs when competing against Cox or ATT. PSC regulations (not the law) requires LUS Fiber to send those monies to the larger LUS. So LUS utilities is holding money LUS Fiber earned. LUS utilities loans it back to LUS Fiber—at interest. The net effect of this is to subsidize LUS' other utilities on the back of the new utility, LUS Fiber.

That's the only subsidy uncovered today.

You can't make this stuff up. Only in Louisiana.

Seal of Louisiana

Lafayette is also saddled with unexpectedly high programming costs due to Cox leaning on NCTC to prevent Lafayette from joining the coop. This means LUS Fiber has to pay higher prices than its competitors do to deliver the same television channels.

Even though Lafayette is offering the fastest broadband in the area, they are running an incredible promotion - everyone got bumped up a tier in August and September. If you are paying for 10Mbps symmetrical, you are getting 30. If you pay for 30, you get 50. And you get 100 if you pay for 50.

This is how community-owned promotions run -- they actually deliver the goods rather than only giving you a low introductory price that balloons after 3-6 months (followed by annual rate increases thereafter!).

If you wanted to judge LUS Fiber from the perspective of a private company, it would be OK. But if you account for all the benefits it is delivering to the community, it is doing great.

Lafayette's LUS Fiber Creates Videos, YouTube Channel

Lafayette's publicly owned FTTH network has created a YouTube channel featuring a commercial aimed at residential subscribers (in 15, 30, and 60 second spots) as well as a longer video aimed at increasing economic development.  Both are embedded below.  

These are "no-brainer" marketing techniques that every community should have at a minimum to promote their services.

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Wilson's Greenlight Releases Video Interviews with Satisfied Subscribers

Kudos to Wilson's Greenlight fiber network in North Carolina. They are featuring some interviews with people who like their services, two of which are embedded below.

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Lafayette: 100Mbps and Now What?

One of the focuses of the recent FiberFete conference is what do communities do once they have built a next-generation network. Lafayette had lots of ideas.

Let's start with counting new jobs. Lafayette Pro Fiber recently discussed one of the employers adding jobs. The post acknowledges that the fiber network is not the sole reason for these particular jobs, but it does play an important role:

You have to know if you've been down to "the egg" at the LITE building that they're not going to put 100 cubicle workers in that facility. No way they'd fit. However they do have to do the tedious work in Louisiana to get those credits. So some large percentage of those 100 workers will have to be off-site. But they'll have to be able to do their work as if they were in the same building with, at a minimum, the 100 megs of connectivity that standard ethernet LANs provide. That, of course, is exactly what LUS provides on its justly acclaimed 100 meg intranet. A person setting behind a nice workstation setup on Moss Avenue with a nice VLAN setup could work within the Pixel Magic network as if they were just down the hall from the boss's glossy corner office (something both would probably prefer). The ultimate in working from home. I'll not be surprised if Pixel Magic opts for an offsite work center like NuConn did—but there too LUS' fiber-to-every-nook-and-cranny make it possible to shop for the cheapest appropriate location rather than the cheapest location that has something close to real connectivity. In that sort of situation it would be easy and damned inexpensive to leverage LUS Fiber to provide a gig or several of commercial grade connection between the two points.

This is only one of several employers who have added many jobs in Lafayette because of the publicly owned fiber network.

Another avenue Lafayette is exploring is high-bandwidth classrooms. They have created a specific FiberKids program (which was discussed at FiberFete).

The project is intended to test live streaming, high-definition capabilities for school conferences, lectures and field trips.

Students are encouraged to explore the uses of fiber-optic technology in the classroom.

On March 20, the FiberKids project was recognized by the Corporation for Public Broadcasting with its My Source Education Innovation award in Washington, D.C.

Finally, networks need more subscribers and this typically requires good marketing campaigns. Lafayette has launched a "Refer a friend" program. $50 bucks for you and a friend when a subscriber refers a friend to the network.

As I previously mentioned, the very nature of Lafayette's LUS Fiber network encourages subscribers to evangelize the network to others. Because everyone on the LUS Fiber network can connect to others on the network at 100Mbps (regardless of what tier one pays to connect to the Internet), subscribers will want colleagues and friends on the network to share files or do extremely high quality video chats.

New from the Carolinas

  • Salisbury, a community in North Carolina building a city-owned full fiber-to-the-home network, has run into an unexpected difficulty: naming the new network.

    To put it simply, all the good names are taken.

    Mike Crowell, director of broadband services — he jokes that he is the director of BS — says the city can't find a name that it can both trademark and get a domain name for.

    The story has some entertaining suggestions - but the reason I wanted to note the article is because it ends with this:

    In coming weeks, the city will be purchasing and outfitting a marketing trailer, which it can send into neighborhoods and to community events to explain the new cable utility and get people excited about what's around the bend. The trailer will be plastered, of course, with the system's chosen name.

    This is a great marketing method - particularly if the trailer has computers showing what is possible with the new network in direct comparison to existing offers. Wilson's Greenlight Network also used this approach and reported that it was very successful.

  • South Carolina was unique in being the only state where the public controlled the spectrum available for WiMax and could have built a state-wide broadband network. Instead, they chose to sell it off to the private sector for a pittance.

  • Despite state-created barriers to publicly owned broadband networks in South Carolina, the town of Hartsville is studying the feasibility of a city-owned network. The new Mayor is supporting this initiative:

    Pennington spoke about a proposed broadband initiative he is pushing that would enable the city to create a fiber optic network and offer broadband services such as high speed internet, cable television and digital telephone service to city residents and businesses.

    Hartsville City Council has approved funding up to $5,000 to pay for a feasibility study into the prospect of such an initiative. Officials are considering proposals for a study that could cost as much as $50,000 and hope to obtain the remaining funding from private sources.